I help entrepreneurs protect their brands and build simple systems that run day to day. Clear steps. Real results. More freedom.
Money comes in. But behind the scenes it feels heavy.
You are juggling too many roles, spending too much time in the weeds, and quietly wondering how sustainable this all is. Plus, you may not realize it yet, but your business could be legally vulnerable, and one wrong move could undo everything you’ve worked for.
You started your business for freedom. Now it is time to reclaim it.
Hi, I’m Joey Vitale! I started my firm Indie Law after watching a close friend lose her entire business when another company trademarked her brand name first. Seeing that kind of heartbreak made me realize how many entrepreneurs build incredible companies without realizing their ideas are legally unprotected.
That experience inspired me to create Indie Law, a trademark law firm dedicated to helping business owners protect their ideas, names, and brands before it’s too late. Since then, my team and I have helped thousands of founders get legally legit and gain peace of mind knowing their success is secure.
As we grew to seven figures, I learned that legal protection is only part of the solution.
Even when a business is secure on paper, many founders still feel overwhelmed because they’re running everything themselves.
That’s why I created Skybreaker, a company that helps entrepreneurs hire vetted and affordable virtual assistants who bring reliability, structure, and time freedom back to their day-to-day operations.
Today, through my speaking, book, and online course, I teach entrepreneurs how clarity, protection, and structure work together to build a strong and sustainable business, so you can have the freedom you wanted all along.
Keynotes and workshops on brand protection and building calm, scalable systems.
Legally Legit shows you what to protect, why it matters, and how to do it the right way.
Indie Law protects your brand. Skybreaker gives you reliable VAs for less than $10/hr.
I wrote Legally Legit because too many entrepreneurs learn about trademarks the hard way when it’s already too late to protect what they’ve built.
The book breaks down the legal side of entrepreneurship in plain English, helping you understand what actually needs protection, why it matters, and how to do it the right way.
It includes simple, real-world examples drawn from the thousands of entrepreneurs I’ve worked with through Indie Law. My goal was to make legal protection feel clear, accessible, and empowering. not intimidating.
If you want a practical guide that helps you build a business that’s both creative and secure, Legally Legit is a great place to start.
"Joey is one of the most inspiring business owners I have met."
- Dan Schnurbusch
"Highly recommend for any business looking to protect & scale their brand."
- Jeremy Baker
"It was great working with Joey. Highly recommend!"
- Brian Mittman
Every year, entrepreneurs lose valuable time, money, and peace of mind because they skipped the steps that make success sustainable.
Ideas get copied. Systems fall apart. Founders burn out.
You worked too hard for that to be your story.
When we work together, whether through my businesses, my speaking, book, or course, you gain the clarity and structure that make success sustainable.
You’ll know exactly how to protect your brand, simplify your operations, and lead with confidence instead of pressure.
My goal is simple. I help you protect what you’ve built, create more time for what matters most, and finally experience the freedom you started your business for.
Founders and small teams who want real protection and simple systems. If you value clarity and peace of mind, we’ll work well together.
Four paths:
1. Speak: Book me for a keynote or workshop.
2. Indie Law: File and protect your trademarks.
3. Skybreaker: Hire vetted VAs overseas.
4. Books & Courses: Learn the steps and do it with your team.
If you sell under a name, logo, or product name you want to keep, you likely need one. A quick call will confirm the best path.
Yes. Through Skybreaker we place and train VAs, and we provide simple SOPs and training resources to keep things running smoothly.
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